We offer a full range of flowers, plants, decoration and all thinkable necessities for the floristry in our web shop.

As a wholesaler, we have been supplying many florists in the Benelux and France since 2021. Meanwhile we have expanded and we also supply shops in Switzerland, Germany, Austria and Portugal.

Flowers by William is solidly founded on William's 35 years of passion and experience:

All aspects of floristry and wholesale have passed in these 35 years. From the age of 7, William started earning allowance buying flowers and selling them door to door. When he got older, in addition to his technical horticultural education, he also started working in a flower stall at the market and regularly went for a ride with his father, who supplied many florists in Germany from his truck. Once graduated, William started his own flower line in France and during the following years he expanded his region with many florists in the Benelux.

As the industry became increasingly automated, William began to notice that it was becoming more difficult to maintain the relationships on the personal base he preferred. Often it also went at the expense of high level-service and quality he was accustomed to deliver. After all, systems can never take over people's knowledge and craftsmanship completely. He knew that things could be done differently and with this knowledge he founded Flowers by William .

Flowers by William stands for 'old-fashioned' craftsmanship and sustainable collaborations!